Planet Fitness, Inc. (PLNT)

Planet Fitness, Inc. is a leading specialized operator and franchisor of fitness centers in the United States, "known for its high-value, low-price model and the Judgement Free Zone®," led by CEO Colleen Keating. The company’s mission is to enhance peoples lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. Planet Fitness holds a strategic position as a "Disruptive Value Retailer," targeting the 80% of the population that does not already belong to a gym through its specialized $10 and $24.99 monthly membership tiers. Planet Fitness, Inc. stock is a premier "Consumer Health and Wellness" play, representing a company that has successfully scaled to over 2,500 locations through a capital-light franchise model.

The company’s business operations are characterized by its specialized "PF Black Card®" membership, which provides high-margin ancillary revenue from tanning and massage services. In late 2025, Planet Fitness reported record membership levels exceeding 19.5 million, driven by the rapid expansion into the specialized "Gen Z and Millennial" demographic. The company’s future strategy involves "New Store Model Optimization," with 2026 targets focused on reducing the square footage of new locations to improve franchisee returns and increase the speed of build-outs. For 2026, the firm is prioritizing its specialized "PF App" engagement to drive in-club visits and equipment sales. Its competitive moat is its "Brand Awareness"—Planet Fitness spends more on national advertising than almost all other fitness brands combined—and its "Unmatched Scale," which allows it to negotiate superior terms for specialized gym equipment and real estate. By December 2025, Planet Fitness stands as a resilient and vital leader in the leisure sector, utilizing its technical superiority in membership management to drive global growth.

PLNT is publicly traded on the New York Stock Exchange under the ticker PLNT stock. It is a favorite for growth investors who value its high-margin royalty stream and its recession-resilient "Low-Cost" value proposition. Financial analysts and retail experts monitor the PLNT stock price as a primary gauge of consumer discretionary spending on health and the success of the suburban "Value-Gym" model. By December 2025, Planet Fitness remains a dominant and highly innovative force in the wellness industry, utilizing its scale to make fitness accessible to everyone.

PLNT Stock is a company operating in Consumer Discretionary & Health sector, publicly traded on the NYSE under the ticker symbol PLNT. Headquartered at 4 Liberty Lane West, Hampton, NH 03842, USA, the company conducts business across multiple markets, including USA, Canada, Mexico, Australia, providing products and services related to its core operations. Under the leadership of CEO Colleen Keating, Planet Fitness, Inc. focuses on business development and operational growth within its sector. Investors closely monitor PLNT stock for its price movements, market performance, and potential returns, as well as its role within the industry. For up-to-date PLNT stock price, market trends, and company-related news, traders and analysts regularly refer to established financial information sources.