Herc Holdings Inc. (HRI)

Herc Holdings Inc. (HRI), operating as Herc Rentals, is a leading North American equipment rental supplier with over 600 locations. Led by CEO Larry Silber, Herc’s mission is to "Empower customers through superior equipment solutions." The company holds a strategic industry position by maintaining a massive $9.6 billion fleet that serves infrastructure, industrial, and entertainment markets. By late 2025, HRI stock has been a key beneficiary of the "Mega-Project Wave," as massive federal infrastructure and chip-plant builds required Herc’s specialized high-reach and power equipment. Its vision is to be the world’s most tech-enabled rental firm through its "ProControl" telematics platform.

The business operations of Herc are focused on providing equipment rental and value-added services. The core growth driver in 2025 has been the "Specialty Fleet Pivot," where investment in high-margin climate control and power generation units drove an adjusted EBITDA margin of 42.2%. In late 2025, HRI reported a trailing twelve-month rental revenue of $3.57 billion. The 2026 strategic roadmap focuses on "Digital Rental Domination," aiming to have 80% of all customer interactions occur through its mobile app. By utilizing its "Scale Moat"—which allows it to cross-fleet equipment between regions to meet peak demand—Herc achieves superior utilization rates. This "Operational Leverage" is a primary driver for the HRI stock price. The company’s move into "National Account Expansion" has also captured a significant share of the Fortune 500 construction spend, providing a stable recurring revenue base for HRI stock holders.