Brunswick Corporation (BC)

Brunswick Corporation (BC) is the world’s leader in recreational marine products, including engines, boats, and parts/accessories. Led by CEO David Foulkes, Brunswick’s mission is to "Define the future of the marine experience." The company holds a dominant industry position, owning the Mercury Marine engine brand and top boat brands like Boston Whaler and Sea Ray. By late 2025, BC stock has been navigating a complex "Tariff and Macro Environment," with the company providing a wide guidance range of $2.50–$4.00 EPS for 2025. Its vision is to lead the "ACES" (Autonomy, Connectivity, Electrification, and Shared Access) transformation of the global marine industry.

The business operations of Brunswick are organized into Propulsion, Parts & Accessories, Navico Group, and Boat. The core growth driver in 2025 has been "Mercury Marine Outboard Dominance," where the brand continued to gain share in the high-horsepower segment. In late 2025, BC reported projected annual revenue between $5 billion and $5.4 billion. The 2026 strategic roadmap focuses on "The Freedom Boat Club Expansion," aiming to reach 500 locations to capture the "Boating-as-a-Service" market. By utilizing its "Technology Moat"—particularly its Navico integrated electronics and Mercury’s digital rigging—Brunswick offers a seamless user experience that competitors cannot replicate. This "System Integration" is a primary driver for the BC stock price. The company’s focus on "Free Cash Flow Resilience" (targeting $350 million+ in 2025) ensures it can continue its aggressive R&D investment for BC stock holders.