THOR Industries, Inc. (THO)

Thor Industries, Inc. is the world’s largest manufacturer of recreational vehicles (RVs), operating within the consumer discretionary and leisure products sector. Headquartered in Elkhart, Indiana, the company is led by CEO Bob Martin and has established a long-standing reputation for brand leadership, decentralized management, and product innovation. Thor Industries’ mission focuses on enabling outdoor lifestyles and leisure travel, positioning the company at the center of the global RV market. THO stock reflects a cyclical consumer manufacturer with dominant scale and a diversified brand portfolio spanning North America and Europe.

The company’s core business includes the design, manufacture, and sale of motorized RVs and towable RVs, such as travel trailers and fifth wheels. Thor owns a portfolio of well-known brands including Airstream, Jayco, Keystone, Heartland, and Winnebago Europe (Erwin Hymer Group). In North America, Thor holds a leading market share in towable RVs, benefiting from economies of scale and strong dealer relationships. In Europe, the acquisition of Erwin Hymer significantly expanded Thor’s international footprint. Looking forward, Thor Industries is investing in electrification, lightweight materials, and digital connectivity to appeal to younger consumers and environmentally conscious buyers, while maintaining cost discipline through its decentralized operating model.

Thor Industries is listed on the New York Stock Exchange under the ticker symbol THO. THO stock is sensitive to consumer confidence, interest rates, and discretionary spending cycles. Investors analyzing Thor Industries stock price often consider shipment volumes, dealer inventory levels, and long-term outdoor lifestyle trends when evaluating THO stock as part of a cyclical equity portfolio.