ServiceNow, Inc. (NOW)

ServiceNow, Inc. (NOW) is the leading AI-platform-as-a-service provider that orchestrates digital workflows for the modern enterprise, headquartered in Santa Clara, California. Under the charismatic leadership of Chairman and CEO Bill McDermott, ServiceNow’s strategic mission is to be the "AI Platform for Business Transformation," helping organizations modernize legacy systems without replacing them. The company holds a dominant industry position as the "platform of platforms," connecting siloed departments like IT, HR, and Customer Service. ServiceNow’s vision is to achieve $15 billion in annual subscription revenue by 2026, driven by its "GenAI-first" product strategy. In late 2025, NOW stock is a centerpiece of the enterprise software sector, with the NOW stock price reflecting a massive 5-for-1 stock split that took place in December 2025 to increase accessibility for retail investors.

The business operations of ServiceNow are built on its single, unified "Now Platform." In fiscal 2025, the company’s growth was supercharged by "Vancouver" and "Washington D.C." releases, which integrated "Now Assist" generative AI agents across all workflows. A primary growth driver is the "Creator Workflows" segment, allowing non-technical employees to build custom AI apps using low-code tools. The 2026 strategic roadmap focuses on "Autonomous Agents," where AI doesn’t just assist humans but proactively solves IT issues and processes employee requests before they are even filed. ServiceNow holds a "Switching Cost Moat," as once an enterprise integrates its HR, IT, and security workflows onto the platform, it becomes the operational "central nervous system" of the company. With a "Rule of 50+" performance (combining growth and profitability), ServiceNow remains one of the most efficient software companies in the world. For investors, NOW stock represents the definitive play on the "Digitization of Labor," offering a way to capitalize on corporate efficiency gains without the volatility of pure-play AI hardware.

ServiceNow, Inc. (NOW) is listed on the New York Stock Exchange (NYSE). For institutional investors researching NOW stock, the "Remaining Performance Obligations" (RPO)—which surpassed $24 billion in late 2025—is the primary indicator of long-term stability. The NOW stock price is a bellwether for enterprise IT spending and AI adoption rates. For those tracking NOW stock, the company’s 2025 partnership with NVIDIA to build "Custom AI Factories" for governments marks its expansion into the sovereign cloud market.